For Copywriting, White Papers, Case Studies, Ghostwriting, Speeches, and more, call: 416.481.7070 x29

I am a freelance writer who helps high tech companies turn costs into profit. I do it by writing clients' important marketing messages in plain English, in as few words as possible, and I do it very well. Your most valuable sales tool is copy so clear that your prospects sense while they read it that they need what you offer.

Will Burtin invented modern information design. What is now a staple in newspapers, magazines, and on the web—not to mention museums and exhibits—can be traced to his deftness with transforming complexity into understandability. He never designed down yet opened a window for the layman to understand science.

Design writer Steven Heller on Will Burtin and Information Design

Design and Science

522.jpg

DESIGN AND SCIENCE by Robert Fripp and co-author Roger Remington

  1. Visit the publisher's "Design and Science" page.
  2. Visit Amazon.com's "Design and Science" page.
  3. Read a great review by a leading British design writer.
  4. Read a great review in the New York Times Review of Books
  5. A review in "Eye" (U.K.) The International Review of Graphic Design
  6. "Captivating reading": Angelynn Grant in Communication Art
  7. Read designer Lorraine Wild's essay about Will Burtin
  8. A Centenary Celebration for Will Burtin: A Pioneer of Scientific Visualization
  9. Kevin Kidney praises "Will Burtin's Incredible Six-Foot Cell"

Reviewed in "Choice Reviews Online" July 2008: "...This book is well-produced, and has an appearance and typography that harmonize very well with Burtin's own understated taste. In short, this is a crucial work for understanding the major figures in 1950s design. Summing Up: Essential. Lower-level undergraduates through professionals/practitioners; general readers." -- S. Skaggs, University of Louisville

Robert Fripp and co-author Roger Remington have written the definitive monograph about Will Burtin, one of the twentieth century's leading designers...

read more
487.jpg

Design and Science (Part 1)

Read chapters about the enduring work of Will Burtin, the New York designer who created the field of scientific visualization, brought the Helvetica font to North America in 1958, and built large, functioning models of biological processes that captured international attention.read more
510.jpg

Design and Science (Part 2)

"Design And Science" Chapter 7. The Burtin "Brain"read more

Design and Science: The Upjohn Cell

Read TIME magazine's 1958 account of the Cell by Will Burtin, "a fantastic latticework of clear plastic tubes," in paragraphs 4 and 5, *here*.read more

Will Burtin Timeline

1908. Born Cologne, Germany, to August and Gertrud Burtin (17 January)...read more

Design and Science / Will Burtin resource pages

-- Jessica Mullen's Will Burtin page
-- The Art Directors Club about Will Burtin (1974)
-- Chris Mullen: Lecture notes about Will Burtin
-- Chris Mullen: Will Burtin projects
-- Emily Rudnicki: Poster in the style of Will Burtin
-- Will Burtin archive at R.I.T.read more

Will Burtin's Vision '65 and '67 conference speakers

Will Burtin was the principal organizer and program committee chairman for both Vision '65 and Vision '67. "Design and Science" by Remington and Fripp, (Lund Humphries, 2007) devotes a chapter to Vision '65 and Vision '67, and reproduces the posters which Will Burtin designed for these conferences.)read more
Marketing Consultant, Cameron Freeman